The end of the first decade of the 21st century is also the end of posts to this blog, it is a time to move on to new fields after 20 years CRM project experience. CRM has become an accepted application area with largely standardised functionality and there is now little to say which has not been said many times before.
Thank you to all my visitors and followers. This is the very last post from crmquergedacht. Though CRM is of continuing interest, I will be concerned with an analysis of the real business value of real and virtual personal networks, for a start comparing the value of BNI in relation to LinkedIn. A new blog on this subject will arrive in due course.
“Buyer beware” is beginning to have a new meaning. A new CRM-Add-In was offered to me today. The tool, when integrated into a CRM-Application, measures the extent to which the person is networked in Facebook, XING, Twitter etc. and gives a score according to the size of the network. The idea is of course, that people with a large network need to be more carefully handled than others.
From the point of view of the customer, this would mean that it is necessary to invest time in maintaining a network in order to get good service. That does not sound too good.
Maybe the saying “we are what we eat” should be changed to “we are what we buy”. Something to think about the next time you buy something on the internet.
Tags: Social Networks
CRM Auswahl