Even the best viral marketing ideas will not create the desired effect if they are not seeded successfully. For those with a limited budget, try the following:

  • Digg, Reddit, Delicious & Co: People using these sites are numerous and are often “communicators” and active in several networks.
  • Twitter: Twitter is a must, but is not enough on its own unless you manage to get mentioned by a well read participant. Not all twitterers with a large number of followers have real visibility.
  • Blogs: Influential bloggers can spread your message, but will only do this if your campaign is relevant to the blog topic.
  • Social Networks (LinkedIn etc.): if you have connections with social media power users, leverage them to help seed campaigns.

These are just a few of the possibilities. Ensure that any responses are captured by your CRM system and followed up!